Analytics & Reports
Conversation Analytics Deep Dive
Conversation Analytics Deep Dive
Beyond the dashboard overview, HelpKit provides granular conversation-level analytics for detailed analysis.
Accessing Conversation Analytics
Go to Analytics → Conversations.
Key Reports
#### Volume Report
Shows total conversations by:
•Day/week/month
•Conversation status (open, resolved, snoozed)
•Conversation source (new vs. returning contacts)
•Channel
#### Response Time Report
Drills into your team's responsiveness:
•First response time (FRT): Time until the first agent reply
•Average handle time (AHT): Total agent active time per conversation
•Time to resolution: From first contact message to resolution
•Breach rate: % of conversations that exceed your SLA targets
#### Label/Tag Report
If you tag conversations with labels (e.g., "billing", "tech support", "return"), this report shows:
•Volume by label
•Resolution time per label
•CSAT per label
Useful for identifying which issue types take longest to resolve.
#### Flow Performance Report
For chatbot-initiated conversations:
•Flow start rate (% of conversations that entered a flow)
•Flow completion rate
•Drop-off by step (which step do users exit?)
•Human handoff rate
Conversation Quality Score
HelpKit calculates a quality score for each conversation based on:
•First response time (faster = better)
•Number of messages per resolution (fewer = more efficient)
•CSAT rating received
•Was it reassigned? (reduces score)
Building Custom Reports
On the Business plan, create custom reports:
1.Go to Analytics → Custom Reports → New Report
2.Select metrics to include
3.Set filters and dimensions
4.Choose chart type (bar, line, pie, table)
5.Save and pin to dashboard