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HelpKit
Analytics & Reports

Conversation Analytics Deep Dive

1 min readMar 19, 2026

Conversation Analytics Deep Dive



Beyond the dashboard overview, HelpKit provides granular conversation-level analytics for detailed analysis.

Accessing Conversation Analytics



Go to Analytics → Conversations.

Key Reports



#### Volume Report Shows total conversations by:
  • Day/week/month
  • Conversation status (open, resolved, snoozed)
  • Conversation source (new vs. returning contacts)
  • Channel


  • #### Response Time Report Drills into your team's responsiveness:
  • First response time (FRT): Time until the first agent reply
  • Average handle time (AHT): Total agent active time per conversation
  • Time to resolution: From first contact message to resolution
  • Breach rate: % of conversations that exceed your SLA targets


  • #### Label/Tag Report If you tag conversations with labels (e.g., "billing", "tech support", "return"), this report shows:
  • Volume by label
  • Resolution time per label
  • CSAT per label


  • Useful for identifying which issue types take longest to resolve.

    #### Flow Performance Report For chatbot-initiated conversations:
  • Flow start rate (% of conversations that entered a flow)
  • Flow completion rate
  • Drop-off by step (which step do users exit?)
  • Human handoff rate


  • Conversation Quality Score



    HelpKit calculates a quality score for each conversation based on:
  • First response time (faster = better)
  • Number of messages per resolution (fewer = more efficient)
  • CSAT rating received
  • Was it reassigned? (reduces score)


  • Building Custom Reports



    On the Business plan, create custom reports:
  • 1.Go to Analytics → Custom Reports → New Report
  • 2.Select metrics to include
  • 3.Set filters and dimensions
  • 4.Choose chart type (bar, line, pie, table)
  • 5.Save and pin to dashboard
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