Campaign Analytics — Understanding Your Results

Understanding Campaign Analytics

After sending a broadcast campaign, HelpKit gives you detailed delivery and engagement metrics. Here's how to read and act on them.

Accessing Campaign Analytics

Go to Campaigns → [Select Campaign] → Analytics tab.

Core Metrics Explained

| Metric | Definition | Good Benchmark | |--------|------------|----------------| | Sent | Total messages dispatched | — | | Delivered | Delivered to device | >95% | | Read | Recipient opened message | >60% | | Replied | Sent a reply back | >5-15% | | Failed | Delivery failed (invalid number, blocked) | <3% | | Opted Out | Replied STOP or blocked | <0.5% |

Delivery Funnel

A drop at each stage reveals where to optimize:

•Low Delivered: Check for invalid numbers in your list

•Low Read: Review your template header — is it compelling enough?

•Low Replied: Your CTA may not be clear or enticing

Time-Based Analytics

Use the Delivery Timeline chart to see when messages were opened:

•Most reads happen within the first 2 hours

•If reads are spread over 24 hours, your audience is in different time zones

Response Analysis

View all replies to your campaign under the Responses tab. Common response patterns:

•Quick replies (1, 2, 3 button taps)

•Open text responses

•Outbound replies to your team

You can bulk-assign all campaign replies to a specific agent or team.

Exporting Campaign Data

Click Export → CSV or Excel. The export includes:

•Contact number and name

•Delivery status

•Read timestamp

•Reply content

This is useful for post-campaign follow-up or importing into your CRM.