Creating Your First Broadcast Campaign

Creating a Broadcast Campaign in HelpKit

Broadcast campaigns let you send a message to hundreds or thousands of WhatsApp contacts at once. Here's how to create and send your first campaign.

Requirements

•You must be connected via WhatsApp Business API (not QR/Web)

•You need at least one approved message template

•Contacts must have opted in to receive messages from your business

Creating a Campaign

Step 1: Go to Campaigns Navigate to Campaigns → Broadcast → New Campaign.

Step 2: Name Your Campaign Give it a descriptive internal name (e.g., "Diwali Sale 2026 – Hindi"). This is not visible to recipients.

Step 3: Select Audience Choose who receives the campaign:

•All contacts — Your entire contact list

•Tag filter — Contacts with specific tags (e.g., "VIP", "Abandoned Cart")

•Segment — A saved segment from your CRM

•CSV upload — Upload a list of numbers directly

Step 4: Choose a Template Select an approved message template from the dropdown. Preview how it will look on WhatsApp.

Step 5: Fill Template Variables If your template has variables (e.g., {{1}} = customer name), map them to contact fields:

•{{1}} → Contact Name

•{{2}} → Custom Field: Order ID

Step 6: Schedule or Send

•Send Now — Campaign starts immediately

•Schedule — Pick a date and time (your account timezone)

Step 7: Review and Confirm You'll see a summary: recipient count, estimated cost, template preview. Click Launch Campaign.

After Sending

Track delivery in Campaigns → [Campaign Name] → Analytics:

•Sent

•Delivered

•Read

•Replied

•Failed

Important Rules

•You can only message contacts who have messaged you first, or who explicitly opted in

•Sending to unengaged contacts increases block/report risk, which can get your number flagged

•Meta may limit sending if your quality rating drops