WhatsApp Integration

Message Templates — Creating and Getting Approved

2 min readMar 19, 2026

WhatsApp Message Templates

Message templates are pre-approved message formats required for sending outbound (business-initiated) WhatsApp messages. This article explains how to create, submit, and manage them in HelpKit.

What Are Message Templates?

When you initiate a conversation (outside the 24-hour service window), you must use a Meta-approved template. Templates ensure messages are non-spammy and follow WhatsApp's policies.

Template Categories

| Category | Use Case | Approval Time | |----------|----------|---------------| | Marketing | Promotions, offers, announcements | 1-24 hours | | Utility | Order confirmations, alerts, updates | 1-24 hours | | Authentication | OTPs, verification codes | 1-24 hours |

Creating a Template in HelpKit

1.Go to Settings → Message Templates → New Template

2.Choose a Category

3.Enter the Template Name (lowercase, underscores only, e.g., order_confirmation)

4.Select Language

5.Build your template using the editor:

- Add a Header (text, image, document, or video) - Write the Body text with variables like {{1}}, {{2}} - Add a Footer (optional small text) - Add Buttons (call-to-action or quick reply)

6.Submit for Meta review

Template Body Example

Hi {{1}}, your order #{{2}} has been confirmed! 🎉
Estimated delivery: {{3}}

Track your order: {{4}}

Thank you for shopping with us!

Tips for Fast Approval

•Use clear, business-relevant language

•Avoid promotional language in Utility/Auth templates

•Don't use all caps or excessive punctuation

•Variables must have fallback values when submitting

•Avoid URLs in the body — use the button section

Template Statuses

•Pending — Under Meta review

•Approved — Ready to use in campaigns

•Rejected — See rejection reason and fix before resubmitting

•Paused — Temporarily disabled due to low quality rating

See Template Rejection — Common Reasons and Fixes if your template gets rejected.