Template Rejection — Common Reasons and Fixes

Template Rejection — Common Reasons and Fixes

Meta reviews all WhatsApp message templates to prevent spam. Here's why templates get rejected and how to fix them.

Top 10 Rejection Reasons

#### 1. Promotional Content in Wrong Category Rejected: Utility template with "50% OFF! Limited time offer!" Fix: Change category to Marketing for promotional content

#### 2. Variable Placeholders Without Context Rejected: "Hi {{1}}, your {{2}} is {{3}}." Fix: "Hi {{1}}, your order #{{2}} is {{3}}." Always provide context around variables.

#### 3. Spelling and Grammar Errors Rejected: "Youre order has bean shipped" Fix: "Your order has been shipped" Use spell check before submitting.

#### 4. All Caps or Excessive Punctuation Rejected: "URGENT!!! YOUR ORDER IS READY!!!" Fix: "Your order is ready for pickup"

#### 5. Unclear Call-to-Action Rejected: "Click here" with no context Fix: "Track your order" or "View receipt"

#### 6. URL in Message Body Rejected: "Visit https://example.com/promo" Fix: Add URL as a button, not in body text

#### 7. Requesting Sensitive Information Rejected: "Reply with your password to verify" Fix: Never ask for passwords, PINs, or full card numbers

#### 8. Vague Business Purpose Rejected: "Hi, we have news for you" Fix: "Your HelpKit invoice is ready"

#### 9. Mismatched Language Rejected: Submitting Hindi content as English template Fix: Select correct language that matches content

#### 10. Contains Prohibited Content Rejected: Medical claims, money-making schemes, adult content Fix: Review Meta's Commerce Policy

How to Fix a Rejected Template

1.Read the rejection reason in Settings → Message Templates

2.Edit the template following the specific feedback

3.Change only what's mentioned — don't rewrite entirely

4.Resubmit with a note explaining changes

Best Practices to Avoid Rejection

•✅ Be specific and clear about your business

•✅ Use proper placeholder examples: {{1}} = "John"

•✅ Match template category to content type

•✅ Keep messages professional and typo-free

•✅ Avoid spam trigger words: "free", "guarantee", "act now"

•✅ Include opt-out instructions in marketing templates

Still Getting Rejected?

If a template is rejected 3+ times:

1.Start fresh with a new template

2.Use a successful approved template as reference

3.Contact HelpKit support for template review before submitting